Everyone has a story.
Let’s make yours unforgettable.
Strategic copy and content for individuals and organizations looking to connect, convert, and communicate with purpose.
Hi, I’m Abby, the writer
and strategist behind
Blue Ridge Copy Co.
I help organizations turn complex ideas into clear, compelling content that gets results. With over a decade of experience across healthcare, technology, and public impact, I bring a unique blend of industry expertise, creative instinct, and strategic thinking to every project.
My approach combines deep audience insight, sharp editorial thinking, and a commitment to making sure your message reflects not just what you do but why it matters. Whether you’re a solo entrepreneur or a scaling organization, I’d be honored to help you connect with your audience, elevate your brand, and grow with purpose.
Ready to get started?
Book a free consultation and let’s explore how strategic copy and content can help your business grow with clarity and confidence.
At the heart of my work is a simple belief: everyone has a story to tell.
Whether you're refining your brand voice, launching a new product, or rethinking how you show up online, I help you say what matters clearly and confidently. As an empath by nature and a strategist by trade, I listen for the things others miss.
Elevate your business.
How can I support you?
You don’t need more noise—you need the right words, used with intention.
I bring a strategic mindset and a sharp editorial eye to every project, combining clear communication with compelling writing and a collaborative approach that’s built on listening first.
From preparing for launch with pitch decks and brand messaging to offering thought leadership as your organization evolves, I help brands clarify their message, connect with their audience, and grow with purpose.
Writing
Conversion-focused copy and content that sounds like you and works like a charm, from websites and email sequences to pitch materials or blogs.
Content Strategy
Messaging rooted in research, insight, and audience alignment. I help you define your voice, plan your content, and communicate with consistency.
Advisory Services
Whether you need a strategic sounding board or a sharp-eyed editor, I offer 1:1 sessions, brand audits, and expert moderation for events, panels, and more.
Engage your audience.
Get in touch.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
